Exhibitor Packet

Final booth payment: Payment in full was due August 1, 2007 No personal or business checks are accepted after October 10, 2007. Please pay by Visa, Master Card, cashiers check or money order at 425.889.9494 locally or 800.521.7469, Showcase Events, P.O. Box 2815 , Kirkland , WA 98083 .

Move-In & Move-Out NEW Procedures: You will be responsible for this information - Page 2

Electrical Service Order Form (attached no charge exhibitors) Deadline October 12, 2007

Equipment Order Form (attached no charge for exhibitors) Deadline October 19, 2007

Fire Marshall – Any Open Flames/Lit Candles/Products Using Fuel: Page 5

You must have a permit to light or burn. Questions: Curt Klein 800.289.6278 X 5250

Tri-County Health Department www.tchd.org 303.288.6816 Deadline October 18, 2007

Move-In Schedule: Move in begins Thursday, November 1, 2007. Exhibit set-up deadline is Friday morning at 9:30a.m.

Move-In:	From:	To:
Thursday, November 1	8:00 a.m.	10:00 p.m.
Friday, November 2	8:00 a.m.	9:30 a.m.
Move-Out:	From:	To:
Sunday, November 4	6:00 p.m.	11:00 p.m.
Monday, November 5	8:00 a.m.	12:00 p.m.
Show Days:	From:	To:
Friday, Nov 2	10:00 a.m.	7:00 p.m.
Saturday, Nov 3	9:00 a.m.	7:00 p.m.
Sunday, Nov 4	10:00 a.m.	6:00 p.m.

Move-In EXPO I, II & III Hall Instructions: NEW THIS YEAR - exhibitors must unload at the dock and move your vehicle immediately, before you take your product to your booth. Security personnel will be managing the move-in area. The main Mart door entry is hand carry only, please no hand-trucks or carts. We ask all exhibitors to park in the Exhibitor Parking lot across Washington Street, east of the Mart and loading dock.

Move-In Plaza Instructions: Exhibitors in the Plaza must check in with Registration to obtain your badges. Plaza load in doors are located on the North side of the building, on the back side of the Mart.

Move-Out Instructions: Exhibitors may not dismantle or remove exhibit materials before 6:00pm on Sunday when the show closes. This policy will be strictly enforced. Any exhibitor violating this rule may not be permitted to exhibit in future shows. Exhibitors must move your entire booth and contents to the staging area of the dock before pulling up your vehicle.

Shipments will be accepted within 10 business days before the event. Freight deliver more than 10 business days before the event may be refused.

Expo Hall I, II, III or the Plaza (state the building where your booth is located)

For additional instructions, please contact Customer Service at Brede at 303.399.8600.

Brede handles all freight receiving and forklift services (the Mart will not). Contact Customer Service at Brede directly at 303.399.8600 with questions regarding freight or forklift service.

Undecorated tables, chairs, waste baskets, risers & clothing racks are offered at no cost to you. Please refer to the Denver Merchandise Mart Equipment Order Form. The form must be returned no later than 10 business days prior to the event.

Show Management is providing all booth spaces with 500 watts of power. If you need additional power or overnight power you need to fill out the attached Denver Merchandise Mart electrical service order form and submit it to the address provided on the form. There is no cost for the additional electrical power but you must submit the form to receive the power (so please ignore the rate charts). The Denver Merchandise Mart Electrical Service Order Form must be returned no later than 15 business days prior to the event.

Mountain States Communications is the phone service provider for the Merchandise Mart. All phone lines must go through this company. The Denver Merchandise Mart Telephone Service Order Form is attached if you desire a phone line and must be returned no later than 15 business days prior to the event. Any power necessary for the phone is free. Return form by fax to 303.297.8473.

Show Decorator: Brede Exposition Services – 303.399.8600 Ask for Customer Service for any additional booth needs, skirted tables, services such as drayage and cleaning are available. Please contact the above number to reserve your order. Deadline October 19, 2007.

Colorado State Temporary Business license and Sales Tax Information: All retail sales at the show must include: .075% Adams County Sales Tax, 2.9% State Tax and 1.2 Special District Tax. Each sale must be remitted to the Colorado Department of Revenue; current Colorado Tax 4.85%.

All vendors must obtain a Temporary Tax Registration number, if you are not already registered to conduct business in Colorado . Exhibitors may obtain a Temporary Tax Registration number by going to www.taxcolorado.com and fill out the Special Event Application and Trade Name Registration form DR 589 or see attached form with this packet. Submit the form to the Department of Revenue and include a fee of $4.00 to receive your temporary license. You may mail your application to Colorado Department of Revenue, Attn. Special Events Coordinator, P.O. Box 13200 , Denver , CO 80201 or contact them for personal delivery. The Colorado Department of Revenue telephone number is 303.238.7378.

You can file your tax return by going to www.taxcolorado.com and filling the Colorado Tax Form Special Event Sales Tax Return DR0098 or see attached.

Exhibitor Registration & Information: All exhibitors are required to register with show management at the Exhibitor Registration booth located just inside the shipping and receiving dock on the East side of the building. You will receive your exhibitor badges as well as additional show information. Show management will be on the show floor to help facilitate your move in, however, if you need immediate assistance please check with exhibitor registration to let them know of your needs and they will contact show management. We will assist you as soon as possible.

Exhibitor badges must be worn for exhibitor admission to the event during all hours of the show. Exhibitor badges can be picked up at Exhibitor Registration beginning on move-in day. Each exhibitor will receive five exhibitor badges per booth space. You are responsible for badge distribution. Badges are intended to be rotated among your staff members only. You may wish to leave your extra badges at Exhibitor Registration for your staff to obtain them. Exhibitors or staff will not be allowed onto the show floor without a badge.

The show provides an 8-foot high pipe and drape in the back of the booth and a 3-foot drape on the sides of the booth. The show provides a one line exhibitor identification sign with your sign name on the back drape of your exhibit space. You may cover up the drapes using “S” hooks over the tops of the rods. Please do not pin anything to the drapes.

Sidewalls that are 10’ wide and over 4’ tall must have prior approval from Show Management. If you have approved “High Walls” you are responsible for providing the materials necessary for your high wall, such as shelving, grid, furniture, décor, etc. Anyone with a High Wall will also be required to provide an attractive backing. If you are approved for “Low Walls” you can construct an 8’ high X 5’ display in the back half of your booth. Low walls must be no higher than 3’ high the first 5’ of your booth. Please refer to your Booth Confirmation for your sidewall approval or contact your show manager.

Each exhibit space is supplied with a 500-watt electrical outlet (for additional electrical or supplies see Denver Mart Exhibitor Friendly Services) and is carpeted. In Expo Hall II, the hall will be dimmed and each booth will have special lighting, at no cost, to enhance the booth and atmosphere of the event.

Exhibitors are responsible for all other aspects of their exhibit space including the ordering of additional lighting and decor. Decorator and electrical information are included in this packet. All merchandise and materials must be contained within the exhibit space for the duration of the show, a FIRE CODE REQUIREMENT.

Showroom Exhibit Guidelines: All showrooms are approximately 12’ wide and 20’deep unless otherwise stated. All showrooms are supplied with 500 watts of electricity, lighting and carpet. The show provides a hanging one line exhibitor identification sign with your sign name and number on the outside of your showroom.

Each showroom glass front should be decorated. All merchandise and materials must be contained within the exhibit space during the show, A FIRE CODE REQUIREMENT.

Make sure that you are aware of the rules and regulations supplied by the Mart in this packet. Absolutely nothing may be attached to the wall. Driving nails, tacks, staples or the use of tape on the walls will not be permitted. A tacking strip can be found along the solid back wall to attach a banner or other light weight items. Charges may be incurred if damage is done.

Flooring: The floor of the Merchandise Mart is carpeted in Expo I, II, III and the Plaza. You may cover the existing carpet with your own, if you wish, or rent carpet from the show decorator.

Booth Requirements & Marketing: We ask that everyone decorate in a holiday theme and encourage you to make your booth inviting and attractive to draw in your customers. Increased sales will result from what you do to make your space interesting and the display of your product.

Be prepared to meet your customer. Make sure to price your product so your customers can make an easy purchase decision. Have a return policy and make customers aware of it upon purchase. Accept credit cards if possible. Make sure you have business cards, order forms or web site information for residual sales.

This is not a table top show, no sale signs, close out or discount signs are allowed. All signs must be tasteful. There is no dress code at this event; however, professional comfortable attire is requested.

Restocking: You may restock each morning between the hours of 8:00am and 10:00pm by using the shipping and receiving entrance only.

Storage: Storage will be available in designated areas of the Merchandise Mart. Storage is located in the large room that is just south of the Plaza and West of Expo Hall I. There is also storage in the far eastern corners of Expo Hall III. All empty boxes which are left outside your booth or showroom will be taken and disposed of by the Mart for your convenience.

Free Oversized Vehicle & Exhibitor Parking: All exhibitors must park East of the Merchandise Mart off 58^th Avenue on Washington Street . This parking lot is next to the Fire Station.

Anyone who leaves their car parked outside the move-in entrance for the duration of the show will be asked to move their car. There will be a parking lot attendant on site. We ask to keep the close up parking surrounding the Mart and the Plaza open for your customers. Violators will be towed.

A permit is required to light a candle, use any open flame or devise carrying combustible fluids will be subject to review. You must have your candle, open flame device or product using fuel approved and have a permit available at the show, before you will be allowed to demonstrate or display them. Please contact Curt Klein at 800.289.6278 X 5250 who can assist you in the application process. Send your product for approval to Denver Merchandise Mart, attn: Curt Klein, Director of Safety, Denver Merchandise Mart, 451 E. 58^th Ave., Denver, CO 80216-1422 to apply for a permit.

You may also submit your product to the Fire Marshall by contacting him at tthompson@nwfd.org. Once your product application has been approved you will have to purchase a permit. If approved, permits are $25.00 per vendor and you may have up to 5 flames, for any devise using fuel the permit is $50.00. All exhibitors who purchase a permit must also have a 10 pound ABC fire extinguisher.

We would like to thank you for participating with us this year. It is our commitment to produce a well attended, quality festival which will continue to be a tradition in the Denver market. Thank you for being a part of this event.